Through a series of related activities, UNICEF in Bosnia and Herzegovina dedicated the whole of 2019 to commemorate the 30th anniversary of the Convention on the Rights of the Child (CRC). In over 30 videos produced by UNICEF in Bosnia and Herzegovina and shared through social media networks in a series called “30 Days for 30 Years of the Convention on the Rights of the Child”, famous Bosnian athletes, musicians, TV personalities, influencers, young and experienced actors, the Head of the UNICEF Office in Bosnia and Herzegovina and members of the Presidency of Bosnia and Herzegovina, shared their childhood memories. The annual Children’s Music Festival “Mali Kompozitor“ (Little Composer) traditionally held in Banja Luka every year on the World Children’s Day, was also commemorated for the 30th anniversary of the Convention, and the central celebration was held on the same day in the Parliament of Bosnia and Herzegovina where the Committee’s discussion of the recommendations for the Rights of the Child was one of the key topics. In 2019, UNICEF in Bosnia and Herzegovina also launched a competition for media contributions for protection and promotion of the rights of the child intended for journalists, awarded the best media contributions presented at a workshop held on November 22nd and 23rd. In addition to this annual tradition, Viber stickers created by girls and boys from schools across Bosnia and Herzegovina have been launched to celebrate child rights. The “Child is a Child” event, organized in partnership with the Delegation of the EU in Bosnia and Herzegovina, The World’s Largest Lesson, engagement of You-Tubers, are just some of the activities that marked this significant anniversary. PRIME Communications team was in charge of communication support during the preparation and implementation of the campaign.