Photo: Haris Karamehmedović
For the second time, the FIFA World Cup™ was in Sarajevo. The capital of Bosnia and Herzegovina was the first European destination on this year’s fifth world tour of the original FIFA trophy. The press conference, along with the unveiling of the most famous football trophy in the VIP area of the International Airport in Sarajevo, was attended by the mayor of the city of Sarajevo, Benjamina Karić and two football pioneers – Gilberto Silva, retired famous Brazilian football player and former football player, national team member and selector of the BiH national team – Faruk Hadžibegić . This was a unique opportunity for fans of this sport to feel part of football history and immortalize their passion for football with this trophy. PRIME Communications is the PR agency of The Coca-Cola Company in Bosnia and Herzegovina, and the team was responsible for part of the media partnerships, communication plans, materials, and distribution of materials.