Support for mentoring programs in Bosnia and Herzegovina

The mentoring program in Bosnia and Herzegovina is supported by the Japan International Cooperation Agency (JICA) through partnerships with local institutional partners, and the project is ongoing throughout 2023 and continues into 2024. In the Republic of Srpska, the partner is the Development Agency of the Republic of Srpska, while in the Federation of Bosnia and Herzegovina, the partners are the Federal Ministry of Development, Entrepreneurship, and Crafts, along with the support of the Sarajevo Development Agency (SERDA).

JICA has engaged PRIME Communications to produce various communication materials and leverage their expertise to ensure that mentoring in Bosnia and Herzegovina is recognized as a form of non-financial support and service that empowers and strengthens small and medium-sized enterprises.

With inputs from local partners and the Japan International Cooperation Agency, we have mapped successful examples of mentoring from previous cycles, engaged in discussions about the process and outcomes, and created several video materials, reports, interviews, and social media content to promote the project and increase the interest of SMEs in mentoring.