Responsible disposal of waste and recycling towards a world without waste

Coca-Cola is one step closer to its global mission and long-term comprehensive plan – a World without waste.

Coca-Cola’s second edition of the project in Bosnia and Herzegovina, From the source to the sea, was realized, and more than 500 volunteers participated in the five actions organized in 2022. They collected more than five tons of waste in less than a month. The realization of this year’s project From Source to Sea began with the collection of packaging waste in Sarajevo – along Miljacka near Vilsonovo and towards Velešići. Afterwards, Dr. Mladen Stojanović Park and the Suturije picnic area in Banja Luka, the Džemal Bijedić University campus in Mostar, the Kamberović field, along the Bosna river in Zenica, and the Veliko polje in Igman were cleaned, and the project From source to sea in BiH 2022 was completed. Instructions and necessary equipment for waste collection were also provided for all volunteers this time. The agency PRIME Communications is responsible for the realization of this Coca-Cola socially responsible project – planning, overall communication, relations with stakeholders, management and coordination of project activities.