Research about diversification

PRIME Communications, in collaboration with SEEDEV, a consulting firm with broad expertise in rural development based in Belgrade, has developed a research methodology for a highly complex UNDP project in Bosnia and Herzegovina focused on diversification. The research methodology includes multiple levels of stakeholders, questionnaires, and testing methods. The project aimed to assess the readiness of the rural population to diversify their activities, the existence of a conducive environment to support diversification, and the knowledge and willingness to acquire new skills that would enable them to embark on new ventures. Through discussions with institutional representatives, the project also aimed to determine whether there is appropriate legal regulation and overall institutional support for diversification. The project was conducted through desk analysis, field research involving 1,000 individuals from rural areas, five focus groups (entrepreneurs and institutions), and in-depth interviews with decision-makers from institutions.