UNICEF in Bosnia and Herzegovina, as part of a global campaign to reimagine a better world for every child, has prepared a series of live conversations – podcasts named #ReimagineTalks on important topics with celebrities, experts and kids. PRIME Communications has designed the format and concept for the #REIMAGINETALKS session. Proposal is focused on connecting celebrities with kids and young people, but also with their parents in a safe, virtual space, and although virtual, yet open for communication, socialization and reimagining of a new world, better and safer for every child.
During the campaign, PRIME Communications was in charge of designing the Reimagine Talks sessions, creating a visual identity for the sessions, and in cooperation with the UNICEF BiH client on preparing and confirming topics and the guests/participants of the show, creating social media material for promotion of the series, preparing support Q&A set for each topic, organized and supported filming of the episodes, promoted campaign on all UNICEF BiH social media platforms.
The series contains eight unique episodes – video podcasts that are available on Facebook and YouTube channels of UNICEF BiH. The topics of #ReimagineTalks were: mental health, education, perspectives, activism, music, media, environment and inclusion.