References

As a leader in the dairy industry, Lactalis BiH supports the activities of children and youth growing up in SOS Children’s Villages in Sarajevo and Gračanica.
This socially responsible project, implemented by Lactalis BiH in cooperation with SOS Children’s Villages BiH, includes a variety of quarterly educational, sports, and other activities. These activities are designed to support the development of motor skills, psychosocial abilities, as well as encourage practical and teamwork skills in children and youth.
Together with the professional team from SOS Children’s Villages, we assessed the needs of the children and developed a one-year project. The funds allocated by Lactalis BiH will be used for sports activities such as swimming and basketball lessons, the organization of paid internships at Lactalis, nature school programs, and participation in environmental initiatives.
The cooperation agreement was signed at the beginning of the year, during our visit to the SOS Village in Sarajevo.

At the end of 2022, we signed a cooperation agreement with the Japan International Cooperation Agency (JICA).
JICA engaged PRIME Communications to utilize its expertise and produce various communication materials to help establish mentoring in Bosnia and Herzegovina as a recognized form of non-financial support that strengthens and empowers small and medium-sized enterprises. In Republika Srpska, the partner is the Development Agency of Republika Srpska, while in the Federation of BiH, the implementation partner is the Federal Ministry of Development, Entrepreneurship, and Crafts, with the support of the Sarajevo Development Agency (SERDA).
We have created video materials, including reports, animations, interviews, and content for social media. The goal is to explain the role, benefits, and impact of mentoring services on business operations. Other project objectives include promoting the initiative and showcasing successful mentoring examples in Bosnia and Herzegovina.
The project will continue throughout 2024.

Students from hospitality schools in the Federation of Bosnia and Herzegovina learned about communication and entrepreneurial skills through the Raise the Bar Youth 2023 project.
Coca-Cola’s socially responsible program in Bosnia and Herzegovina, Youth Empowered, which was enriched last year with the Raise the Bar project, was implemented in 11 schools across the Federation of BiH. A total of 361 students participated in the program, attending inspiring lectures on communication and entrepreneurial skills. The project was carried out from September to November 2023.
The goal of Raise the Bar Youth BiH is to educate and empower young people for their entry into the labor market.

The traditional annual gathering of the management of the European Voluntary Pension Fund with the media in Republika Srpska was held on November 28, two days before marking six years since EPF began operating in Republika Srpska.
This event was an opportunity to present results and highlight the benefits of voluntary pension savings.
More than 2,000 new members started saving with EPF in 2023. With the expected continuous growth in the number of new members, an increase in payouts was also anticipated. Since the beginning of the year, more than 1,500 members have withdrawn funds from their EPF accounts.
Over 50 presentations were held, and this form of education and promotion will remain a key strategic direction for EPF’s seventh year of operation.

The PRIME Communications team assisted in planning, organizing, and executing a workshop with media representatives, held on November 9-10, 2023, on Bjelašnica.
This two-day workshop brought together journalists and editors from the most influential media outlets in Bosnia and Herzegovina, providing them with an opportunity to gain a deeper understanding of the strategic messages of the UN and its agencies. More importantly, it served as a platform for discussions on key issues at the heart of the UN’s efforts in Bosnia and Herzegovina, offering clearer insights into the UN’s mission, activities, and engagement in the country.
Media professionals also had the chance to discuss how to report accurately on topics such as migration, hate speech, violence against women, children’s rights, and the importance of using credible sources in promoting public health.

In celebration of United Nations Day on October 24, we once again provided support in planning and organizing the festivities this year.
For representatives of the diplomatic corps, BiH institutions, civil society partners, and the UN team – representatives of UN agencies in BiH, an official reception was held on October 24, 2023, at the Art Gallery of Bosnia and Herzegovina in Sarajevo.
The third UN Festival #ImagineChange, designed for citizens to showcase partnerships and achievements of UN partners and agencies, took place on October 29 at the Youth Center, Skenderija.
PRIME Communications, in collaboration with the client – UN RCO BiH and UN agencies, conceptualized and organized the 3rd UN Festival #ImagineChange. In addition to plenty of fun, music, and laughter, the festival traditionally featured both entertainment and educational programs with an exhibition aspect. The work, products, and activities of UN agencies and their local partners were showcased. The youngest visitors …

We assisted in organizing, in collaboration with our client, the United Nations High Commissioner for Human Rights (OHCHR), the Regional Conference on Media Freedom, Access to Information, and Journalist Safety in Sarajevo.
PRIME Communications was responsible for event coordination, media management, logistics, moderation, and other key activities necessary for the successful execution of the event.
The conference was organized in recognition of September 15 – International Day of Democracy and the 75th anniversary of the Universal Declaration of Human Rights, as part of the Global Campaign for Media Freedom, Access to Information, and Journalist Safety, funded by the Government of the Netherlands and implemented by OHCHR and UNESCO.

Once again, we were responsible for the implementation and coordination of the “Recycle Me. Give Me a New Life.” initiative at the Sarajevo Film Festival.
Thanks to this effort, 10 tons of waste were collected in the city center during the festival. In the busiest streets, citizens and visitors used Coca-Cola’s containers and barrels to separately dispose of plastic bottles, cans, and other (mixed) waste.
The “Recycle Me. Give Me a New Life.” initiative is part of the global World Without Waste program, which aims to foster new habits, educate, and raise public awareness about the importance of proper waste disposal, sorting, and recycling.

PRIME Communications, in collaboration with SEEDEV, a consulting firm with broad expertise in rural development based in Belgrade, has developed a research methodology for a highly complex UNDP project in Bosnia and Herzegovina focused on diversification. The research methodology includes multiple levels of stakeholders, questionnaires, and testing methods. The project aimed to assess the readiness of the rural population to diversify their activities, the existence of a conducive environment to support diversification, and the knowledge and willingness to acquire new skills that would enable them to embark on new ventures. Through discussions with institutional representatives, the project also aimed to determine whether there is appropriate legal regulation and overall institutional support for diversification. The project was conducted through desk analysis, field research involving 1,000 individuals from rural areas, five focus groups (entrepreneurs and institutions), and in-depth interviews with decision-makers from institutions.