Formal reception at the National Museum

On the occasion of 30 years of Bosnia and Herzegovina in the United Nations, a formal reception was organized at the National Museum of Bosnia and Herzegovina on May 23. The PRIME Communications team organized and coordinated the event, and supported the UN team during the ceremony.


The commemoration of the first 30 years of BiH’s membership in the United Nations was held with a festive event in the building of the Parliamentary Assembly of BiH, and continued with the second edition of the UN festival #ZamisliPromijeni on Trg BiH on May 20.

The participants of the ceremony reflected on the significance of the jubilee and what BiH has achieved in 30 years through a retrospective of key events, actions and changes, climate actions and activities under the Cooperation Framework for Sustainable Development of the UN and BiH until 2025.

The #ZamisliPromijeni festival continued the mission of promoting culture, creativity, innovation and entrepreneurship, equality and diversity, heritage, art and climate actions, and presented partners of UN programs and agencies in BiH who are actively working on positive changes in their local communities and beyond, through the rich content of the Festival.

The PRIME Communications team organized and coordinated both …

True magic in Sarajevo – FIFA World Cup™ Trophy Tour by Coca-Cola

Photo: Haris Karamehmedović

For the second time, the FIFA World Cup™ was in Sarajevo. The capital of Bosnia and Herzegovina was the first European destination on this year’s fifth world tour of the original FIFA trophy. The press conference, along with the unveiling of the most famous football trophy in the VIP area of the International Airport in Sarajevo, was attended by the mayor of the city of Sarajevo, Benjamina Karić and two football pioneers – Gilberto Silva, retired famous Brazilian football player and former football player, national team member and selector of the BiH national team – Faruk Hadžibegić . This was a unique opportunity for fans of this sport to feel part of football history and immortalize their passion for football with this trophy. PRIME Communications is the PR agency of The Coca-Cola Company in Bosnia and Herzegovina, and the team was responsible for part of the media … – administering the Facebook page and promoting the content is an internet portal created with the aim to enable all citizens from the country and the region to access accurate information related to vaccines and immunization. PRIME Communications Agency is working on creating and editing content for the Facebook page, as well as creating a promotion and advertising strategy with the aim of presenting the most accurate and verified information from the portal to the citizens of Bosnia and Herzegovina.

Communications Regulatory Agency of Bosnia and Herzegovina

Recognizing its share of responsibility for creating and managing media content, marketing, and the need to influence the increase of media and information literacy in Bosnia and Herzegovina, PRIME Communications joined the activities of the Communications Regulatory Agency of Bosnia and Herzegovina dedicated to media and information literacy. PRIME Communications was in charge of creating, launching and administrating the Facebook page and content creation. Cooperation with CRA continued in December 2020, and this time the agency was in charge of online support (administration of social networks and Facebook events), creating content for networks, design communication materials and press tips, and mapping partners and arranging partnerships with traditional and / or online media.


UNICEF in Bosnia and Herzegovina, as part of a global campaign to reimagine a better world for every child, has prepared a series of live conversations – podcasts named #ReimagineTalks on important topics with celebrities, experts and kids. PRIME Communications has designed the format and concept for the #REIMAGINETALKS session. Proposal is focused on connecting celebrities with kids and young people, but also with their parents in a safe, virtual space, and although virtual, yet open for communication, socialization and reimagining of a new world, better and safer for every child.

During the campaign, PRIME Communications was in charge of designing the Reimagine Talks sessions, creating a visual identity for the sessions, and in cooperation with the UNICEF BiH client on preparing and confirming topics and the guests/participants of the show, creating social media material for promotion of the series, preparing support Q&A set for each topic, organized and supported …

Coca-Cola HBC B-H – Virtual presentation of the Study on Socio-Economic Impact of Coca-Cola in BIH

PRIME Communications Agency has provided full PR support in organization of the virtual presentation of the Study on socio-economic impact of Coca-Cola System in Bosnia and Herzegovina in 2020. The Agency has been in charge of event concept development, event organization, scenario design and planning, protocol, stakeholders relations and panel discussion concept, establishing and maintaining media partnerships, and Study promotion via various channels.

The Coca-Cola Company – PR support

Since 2015 main activities PRIME is conducting for The Coca-Cola Company include:

Developing projects and providing PR support for CSR activities
Communication with media and media relations for the Client 
Update stakeholders map and keep up relations with stakeholders
Brand communications in line with Coca-Cola global and local strategy
Corporate communications in line with Coca-Cola global and local strategy
Advocating for the interests of the company in all key areas important to the sustainability of the business.
Developing ad hoc situation analysis if needed 
Support with internal communications projects

• Support with crisis communications

Coca-Cola HBC B-H Sarajevo – PR support

Since 2014 PRIME Communications is in charge of PR support for all activities of the company: 

Support for stakeholder mapping
Crisis communication
Project support
Media and Stakeholders relations