Communications Regulatory Agency of Bosnia and Herzegovina

Recognizing its share of responsibility for creating and managing media content, marketing, and the need to influence the increase of media and information literacy in Bosnia and Herzegovina, PRIME Communications joined the activities of the Communications Regulatory Agency of Bosnia and Herzegovina dedicated to media and information literacy. PRIME Communications was in charge of creating, launching and administrating the Facebook page and content creation. Cooperation with CRA continued in December 2020, and this time the agency was in charge of online support (administration of social networks and Facebook events), creating content for networks, design communication materials and press tips, and mapping partners and arranging partnerships with traditional and / or online media.


UNICEF in Bosnia and Herzegovina, as part of a global campaign to reimagine a better world for every child, has prepared a series of live conversations – podcasts named #ReimagineTalks on important topics with celebrities, experts and kids. PRIME Communications has designed the format and concept for the #REIMAGINETALKS session. Proposal is focused on connecting celebrities with kids and young people, but also with their parents in a safe, virtual space, and although virtual, yet open for communication, socialization and reimagining of a new world, better and safer for every child.

During the campaign, PRIME Communications was in charge of designing the Reimagine Talks sessions, creating a visual identity for the sessions, and in cooperation with the UNICEF BiH client on preparing and confirming topics and the guests/participants of the show, creating social media material for promotion of the series, preparing support Q&A set for each topic, organized and supported …

Coca-Cola HBC B-H – Virtual presentation of the Study on Socio-Economic Impact of Coca-Cola in BIH

PRIME Communications Agency has provided full PR support in organization of the virtual presentation of the Study on socio-economic impact of Coca-Cola System in Bosnia and Herzegovina in 2020. The Agency has been in charge of event concept development, event organization, scenario design and planning, protocol, stakeholders relations and panel discussion concept, establishing and maintaining media partnerships, and Study promotion via various channels.

The Coca-Cola Company – PR support

Since 2015 main activities PRIME is conducting for The Coca-Cola Company include:

Developing projects and providing PR support for CSR activities
Communication with media and media relations for the Client 
Update stakeholders map and keep up relations with stakeholders
Brand communications in line with Coca-Cola global and local strategy
Corporate communications in line with Coca-Cola global and local strategy
Advocating for the interests of the company in all key areas important to the sustainability of the business.
Developing ad hoc situation analysis if needed 
Support with internal communications projects

• Support with crisis communications

Coca-Cola HBC B-H Sarajevo – PR support

Since 2014 PRIME Communications is in charge of PR support for all activities of the company: 

Support for stakeholder mapping
Crisis communication
Project support
Media and Stakeholders relations

UNICEF BiH – Communication Support for 2019 – 2020

The agency was engaged in providing various types of communication support: Regular and ad-hoc support, i.e. a dedicated person/team to support the UNICEF communication team in creating strategic communications (mobilization of social media networks, mini-campaigns, press preparation, media relations, opportunities for innovative communication, feedback for communication adaptation, strategies and tactics); Planning and implementation of “mobilization”, i.e. the use of social media networks, but also maintaining relations with traditional and new media related to the celebration of World Children’s Day (November 20, anniversary of the Convention on the Rights of the Child) in 2019 and 2020; Ongoing support to UNICEF’s communication team – social media management and maintaining traditional media relations related to selected priority topics for public campaigns on children’s rights. Engagement and cooperation with influencers and celebrities in the promotion of children’s rights, through various activities and (mini) campaigns; Participation in weekly consultations and development/updating of communication plans …

World Bank: Stakeholders mapping and citizen engagement for Skenderija

Since December 2019, our previous cooperation with World Bank was continued through new project – Stakeholders and Citizens Engagement for Urban revitalization of Skenderija (Sarajevo) which included but were not limited to Stocktaking and Stakeholder Mapping, and included research, a number of meetings and interviews with the key stakeholders, but also with Skenderija tenantry; developing Stakeholder Engagement Strategy and Communication Roadmap; organizing and facilitating Stakeholder Engagement Workshop which generated engagement of all stakeholders and used as a platform for connecting stakeholders in a coherent group; finding Stakeholder and Citizen Engagement Practices for Urban Projects to use similar practices of urban regeneration and stakeholders and citizens engagement practices recognized and collected to be used as examples and inspiration for the client and Skenderija stakeholders and finally preparation and delivery of detailed instruction of steps and procedures, recommendations and ideas on how to maintain stakeholders and citizens engagement in function, with …

World Children’s Day 2020 marking with UNICEF BiH

Through a series of related activities, UNICEF in Bosnia and Herzegovina, with the support of PRIME Communications, has marked the first online celebration of the World Children Day 2020. Due to the current pandemic, we designed the event concept which was organized virtually for journalists and UNICEF BiH associates, but also for all those interested in the work of the organization. The event was recorded and streamed live on UNICEF BiH Facebook page from The UN House in Sarajevo with participants from all over Bosnia and Herzegovina joining via ZOOM. In addition to presenting activities and celebrating Children’s Day, UNICEF BiH ambassador Edin Džeko addressed from Rome, youth representatives sent their message to adults and particularly authorities, awards and recognitions were given to journalists and bloggers for their reporting on children’s rights.

Coca-Cola HBC B-H – Coca-Colina podrška mladima u BiH (Youth Empowered)

A global project that Coca-Cola is implementing locally since 2017. For this project Agency is implementing the whole communication process, including communication with stakeholders and partners, ensuring their support (Ministry of Civil Affairs of Bosnia and Herzegovina, Labor and Employment Agency of Bosnia and Herzegovina, Federal Employment Service, Employment Service of Canton Sarajevo, Employment Service of Republika Srpska, City of Banja Luka, many NGOs from all over BiH (Kali Sara, Down Sy and We, Life with Down syndrome), youth organizations etc.) Creative, partnership and media leasing, promotion, technical organization, etc. also were Agency’s responsibilities.  Also, PRIME was responsible for all project activities (overall project and event management), including seeking for and negotiating with project partners, partnership arrangements, online communication, relationships with all stakeholders, technical and logistical support.