Raise the Bar – a new direction in Coca-Cola’s socially responsible youth empowerment program

Managing Coca-Cola’s socially responsible projects in Bosnia and Herzegovina, with the youth empowerment program being an important part, is among the favorite projects of the PRIME Communications team. Raise the Bar is a new component of the program focused on final-year high school students from hospitality and tourism schools in Bosnia and Herzegovina. The aim of the project is to provide additional education and skills that students can master to become more competitive in the job market. Team communication and entrepreneurship are the main topics of focus for Raise the Bar BiH in 2022.

The project was implemented in 12 schools from seven Bosnian-Herzegovinian cantons, involving 391 students through 13 workshops held from September to November 2022.