They say that the best traditions are nurtured by love, as again demonstrated by Podravka’s golden sponsorship of 25th Sarajevo Film Festival (SFF). This year Podravka was the proud sponsor of the Heart of Sarajevo Award for Best Short Film. With the Festival Closing Reception organized by Podravka, they celebrated their multi-year partnership with SFF. As part of this year’s festival activities, Podravka also organized open Cinema by Vegeta Natur at Hastahana Park. During this year, the PRIME Communications team was in charge of PR support to Podravka in all its activities.