Knowledge is the most important reward: PROACTIVE 2023 held in May at Jahorina

Knowledge is the most important reward: PROACTIVE 2023 held in May at Jahorina

One of the most important educational projects of PRIME Communications agency – the regional public relations conference PROACTIVE 2023 was successfully held this year as well. The three-day event took place at the Rajska Dolina hotel at Jahorina and brought together practitioners from the communication field in corporations, institutions, media professionals, as well as management and human resources representatives from the entire region.

Public relations among countries are becoming increasingly important, while traditional diplomacy is becoming a thing of the past. Listening to each other more for mutual benefit and learning and sharing knowledge are prerequisites for progress, and these were some of the messages that marked this year’s PROACTIVE.

“We have opened many important questions, learned and discussed various topics, and the most important conclusion is that we must take responsibility for our profession, its ethics, the impact our practice has, and the impact it should make – in order to have better lives, societies, and economies. We have provoked discussions with topics and questions, stirred up emotions, inspired and formed new friendships. We have promised ourselves and each other to work towards change. Until our next meeting, we will continue to share knowledge as individuals in our respective environments,” stated the organizers, PRIME Communications agency, and PROACTIVE Club.

PROACTIVE 2023 was supported by Coca-Cola HBC Adria, OSCE Mission to BiH, Chamber of Commerce Banja Luka, Cardi, and media partners: FENA – Federal News Agency, Alternativna televizija ATV, Gracija magazine, portal, and, as well as the exclusive radio partner RSG radio.

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